You asked a fair question: what is the $1,000 a month on Google Maps actually returning? This answers it as far as the data honestly allows, and is upfront about the last step we cannot take without you.
This looks at the Maps and local visibility line only, separate from the newer AI content work, so you can judge each on its own.
Figures to date across roughly twelve months of the Maps programme, at $1,000 a month.
Prime appears in the local top three across 61.5% of your Papamoa area for "plumber Papamoa", up from just 3.5% a year ago. That is a seventeen-fold lift, and it is the difference between being invisible on the map and owning your own suburb.
Monthly phone calls counted on the profile. The trajectory matters as much as the total: coverage keeps expanding outward from your address, so the cost per call keeps falling and the return improves the longer the profile runs.
And it compounds. The profile, the rankings and the reviews keep earning every month. This is a local asset you own, not a tap that switches off.
Add your ad cost per lead here and the comparison writes itself. Ads stop the moment you stop paying. If you can send us that figure, we will drop it straight in.
This part is simple maths. We already know the calls and we know the spend. Two numbers from you turn it into a real return, and we do not want to guess them, so they are marked.
Adjust the figures in blue to your own numbers and the return recalculates instantly. The defaults are our honest estimates, and each one is flagged to confirm.
The 131 calls above are the calls Google could see and attribute, which means somebody tapped the call button on your Google listing. That is only one of the ways a customer who found you on Google actually gets in touch. The rest are invisible to us.
Someone finds Prime on the map, then keys the number into their phone or saves it for later. Google never records that as a profile call.
They click through to primeplumbing.co.nz and call from there, or from a page they land on later. That call is not counted on the profile.
Contact form submissions, emails and texts are enquiries that never touch the profile counter at all, and right now none of them are in this picture.
So the real number of enquiries Google Maps is generating for Prime is higher than 131, and we do not know by how much. Any ROI figure we publish before closing that gap would be a guess, and a conservative one at that. We would rather spend two weeks getting it right than hand you a number that does not stand up.
Four things. None of them are big jobs, and together they turn everything above into a hard, defensible return that we then report every month.
Roughly how many calls does the business take in a month, across every source? If there is a phone log, a call report from your provider, or even a rough count from the team, that is what we need. Comparing it against the 131 tells us how much Maps activity we are currently missing.
From Mike, or whoever answers the phonesContact form submissions, emails, texts and any enquiries that come in through the website. The enquiry tracking sheet we set up is the ideal home for this, and even a few weeks of "how did you hear about us" gives us a real attribution picture rather than an assumed one.
From the team, ongoingA simple month-by-month revenue figure. This is the one that lets us do the real work: line your revenue up against the Maps growth and the website analytics over the same twelve months and see whether the trend actually follows. Without it we can count leads, but we cannot honestly talk about return.
From MikeWhether the $164.50 is gross revenue or gross profit per job, and roughly what share of inbound calls become jobs. We capture these once and refresh them occasionally. They are the two dials in the calculator above.
From Mike, a five minute conversationWe cross-check your revenue and enquiry numbers against the Google Business Profile data and your website analytics over the same period, and that gives us a return we can all stand behind. From then on it becomes a standing part of your monthly report: leads and cost per lead at the top, the dollar return underneath, and the confirmed figure once enquiries are being tracked properly.
The honest summary today is this. The Maps work has clearly built something real, and you can see it in the map coverage, the climbing calls and the review base. What we cannot yet tell you, with the rigour you deserve, is exactly what that is worth in dollars. Those four items are all that stand between here and that answer.